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IBM Marketing Operations V8.6, Deployment

Question No: 41

In IBM Marketing Operations, when a Project is created through a Project Request, who is the owner of the Project?

  1. Person accepting the Project Request.

  2. Person who sent the Project Request.

  3. Project Team Manager.

  4. Person who approves the Project Request.

Answer: A

Question No: 42

What is the correct navigation path to customize the header and footer of email notifications?

  1. Settings gt; Configuration gt; Customize Alerts

  2. Settings gt; Configuration gt; Customize header and footer

  3. Settings gt; Marketing Operations Settings gt; Customize Alerts

  4. Settings gt; Marketing Operations Settings gt; Customize header and footer

Answer: C

Question No: 43

In a IBM Marketing Operations Project Details view, what tab captures key metrics for a Project? (Metrics are helpful in determining how the Project is performing.)

  1. Analytics

  2. Tracking

  3. Summary

  4. Budget

Answer: B

Question No: 44

In IBM Marketing Operations, how does a user define all of the target and control cells for a campaign and assigned offers?

  1. Workflow

  2. Target Cell Spreadsheet

  3. Campaign grid

  4. Summary tab

Answer: B

Question No: 45

In IBM Marketing Operations, where does a user create Roles for a Project and assign team members to the Role?

  1. In the Summary tab.

  2. From the Main menu.

  3. In the People tab.

  4. In the Settings menu.

Answer: C

Question No: 46

What tool does IBM Marketing Operations provide to allow users to store all campaign- and project-related data within the project?

  1. Excel spreadsheet

  2. Columns

  3. Grids

  4. Workflows

Answer: C

Question No: 47

Throughout IBM Marketing Operations, there are standard and custom tabs, and each of these contain fields. Any fields that are required have a red, double asterisk (**) next to them. What happens if you do not complete these fields?

  1. Error Message displays

  2. Alert appears

  3. Default is used

  4. It is left blank with no error message.

Answer: A

Question No: 48

In IBM Marketing Operations, what is the communication that originates from IBM Marketing Operations and informs users about the change in status of a IBM Marketing Operations object?

  1. Messages

  2. Alerts

  3. Project Details view

  4. Error Message

Answer: B

Question No: 49

In IBM Marketing Operations, which user(s) can delete a Plan?

  1. Any user who has access to the Settings menu.

  2. Only the Plan creator.

  3. Plan creator and any user with permissions to do so.

  4. Plan creator and any person who creates a Program linked to the Plan.

Answer: C

Question No: 50

In IBM Marketing Operations, a user can link to a Campaign only if:

  1. The user is an administrator.

  2. The user has both IBM Marketing Operations and Unica Campaign installed.

  3. The user has Campaign permissions.

  4. The user sets the Project to Linked status.

Answer: B

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